Narrative is more persuasive than argument.
The story of the Hitchens brothers is a testament to this.
For those who don't know of Christopher and Peter Hitchens you can obviously do a quick Wikipedia search to discover more but, in summary, you will learn that in their youth both Hitchens brothers became atheists and radical leftists. Christopher and Peter became very successful journalists in their own right yet their journeys took very different directions. Christopher remained a strident atheist and later became very popular in the atheist circles. Whilst Peter converted to Christianity and is now a columnist with the Mail on Sunday in the UK.
It is the journey of Peter Hitchens from an atheist to a Christian that is the most interesting. In his book The Rage Against God, Peter details that it was the viewing of Rogier van der Weyden painting The Last Judgement that played a key role in his conversion: "I gaped, my mouth actually hanging open. These people did not appear remote or from the ancient past; they were my own generation ... I had absolutely no doubt I was among the damned"
The power of a narrative painted on canvas moved an avowed atheist from strident unbelief to a journey of belief in God.
This is why KMC exists. To bring our powerful narrative of love and justice into the marketplace.
By Rogier van der Weyden (1399/1400–1464) - The Yorck Project: 10.000 Meisterwerke der Malerei. DVD-ROM, 2002. ISBN 3936122202. Distributed by DIRECTMEDIA Publishing GmbH., Public Domain, https://commons.wikimedia.org/w/index.php?curid=160204